It has become difficult to find a matching perfume. An overwhelming number of 300 new perfumes launch each year and marketing campaigns target pre-defined groups based on gender, age or income rather than individual preferences. Recent evidence for a genetic basis of perfume preferences, however, could be the starting point for a novel population genetic approach to better match perfumes with people’s preferences. With a total of 116 participants genotyped for alleles of three loci of the Major Histocompatibility Complex (MHC), the aim of this study was to test, whether ...
Population genetic segmentation of MHC correlated perfume preferences is a post from: Skincare
Population genetic segmentation of MHC correlated perfume preferences via BuzzBlazer.com
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